2009 AMX GmbH

Michael Koehler, Regional Manager Germany: Fritz Hoering was between April 2008 and September 2009 Interim General Manager der AMX GmbH and my superior. Fritz Hoering has lauched the AMX GmbH, built up a functional and powerful organization and introduced AMX in the German, Central and Eastern European Markets.

Fritz Hoering established a great team with an extremely cooperative mode of working and a very strong commitment. Fast decisions are a core element of his management style. With his authentic personality and the ability to tune in to different people and situations individually, Fritz was superior and coach at the same time.

His support for and acceptance by the clients and the team was remarkable. His contacts in all levels of the German economy and his huge network were very helpful in many projects and secured the sales success very often.

Fritz Hoering was able to establish client relationships on C-level in a very short period of time and he was able to address the residential market as well. The AMX clients appreciate him as a reliable and dynamic partner. With his in depth knowledge and his experience, Fritz Hoering was giving new impulses repeatedly.

2009 Other references

Dr. Martin Raab, Vice-President Cap Gemini: "Fritz Hoering acted as CEO for a start up of Deutsche Post DHL (DPDHL). This start up was part of the e-business business portfolio of DPDHL. Fritz Höring was a very entrepreneurial and inspiring leader. He successfully acquired pilot customers and developed the business which is still part of the product portfolio of Deutsche Post."

Mark Freedman, The Resource Planning Group: “Fritz is an energetic leader with sophisticated intercultural, business and social skills, able to eliminate cultural barriers, build high-performance teams and adapt to business practices regardless of country. He is valued for mergers and acquisitions expertise and his knowledge of complex IT-security systems.”

2008: Other references, see also http://www.linkedin.com/in/fritzhoering

Richard Straub, former CEO Mediacrypt AG: Fritz was a Board member of MediaCrypt. Fritz has closely supported our activities and has been a professional source for guidance and motivation for MediaCrypt, based on his background, his excellent market knowledge, and executive management experience. Fritz is a highly experienced senior executive with a very broad and international experience in the IT, IT Security and ICT industry. I can highly recommend Fritz for interim management positions in the role of CEO, COO, VP Sales, Managing Director, Transition, or Project Manager in Start-up, SME, as well as larger international organization in sales, marketing, and business development, as well as in transition management in mergers and split-ups of organizations.

Marc Gurov, CFO Openlimit AG: "Fritz exhibits great analytical skills and thinks, if need be, out-of-the-box. His main focus at all times was the success of our mutual project, but without deviating from key principles at the heart of the company he represented. It was a pleasure working with Fritz, who delivered whatever he promised on time, something too often rare in today's business world." Top Qualities: On Time, High Integrity, Creative

Franz Bausch, CEO Media Digital GmbH: With his long term experience and knowledge is Fritz a respectable character in the market. He is a man with a vision and is always able to distinguish business correlations. It was a pleasure for me to work with him. Thanks for good partnership and all the best for the future.

2007: http://www.linkedin.com/in/fritzhoering

"Many thanks for your personal support, an open ear and your advice in 2006. I wish you and your family a happy X-mas, some calmness, wellness and mainly health. I wish you a successful 2007 and a "safe take off"."Issa Nasser, Managing Partner, Vice President MENA, Detecon International

CEO advise GmbH and the founder and owner of Fritz B. Hoering, has managed or implemented the following projects very successful:

Business Development:

2006 Most Exclusive Inc. (www.mostexclusive.com)

Project description: Launch of a corporation in the United States. Business model: Acquisition of exclusive real estates and their marketing plus sales of rights of use on these real estates. Creation of the base company structure.

"I'd like to commend the efforts of Mr. Hoering who helped develop the basic structure of 1 International as the first member in this team. I'd also like to express my gratitude that Mr. Hoering offered to head our Advisory Board which made our organization capable of acting. Mr. Hoering has actively worked on the business development of 1 International and made a very valuable contact with a new German jet charter service, which we will pursue for a close cooperation. I'd be delighted to work with Mr. Hoering on a long-term basis as a consultant in his position as head of our Advisory Board."
Oliver Stumpf, 1 International Corporation

1996-1999 Andersen Consulting AG, Zurich www.accenture.ch
Project description: Headed business development activities of the newly-founded Outsourcing Division of Andersen Consulting, together with two colleagues. Generated outsourcing opportunities in the area of accounting, logistics and IT. Presented outsourcing opportunities as a strategic option to CEOs. Grew revenues from €125 million to €385 million in three years by organizing key projects in Germany, France, Poland and with US clients. Implemented other projects in the UK, Czech Republic, Hungary and Belgium. Developed all new business opportunities in Western and Central Europe. Initiated client relationships with numerous global organizations.

1992-1995 AT&T Germany GmbH, Munich www.att.com
Project description: Established AT&T’s Global Business Communication Systems business from its inception in Germany, Switzerland and Austria. Held P&L responsibility. Built the business from the start and delivered profitable sales of $14 million. Focused the product line on call centers, IVR/VRU and CTI for customers including US multinationals and Fortune 500 companies in Germany and Switzerland. Captured 50% of the call center market share in banking; exceeded the plan with clients such as Deutsche Bank 24, Advancebank, and Postbank. Started up AT&T's multimedia business unit in Austria; generated $1 million within 3 months.

Business adjustment:

2004-2006 altenda GmbH, Stuttgart (former my-con AG) www.altenda.com
Project description: Took the company private. Led the company back to profitability and growth; increased share capital. Signed key customer contracts with Fortune 500 companies worth, conservatively, tens of millions of dollars. Built the sales, marketing and customer service teams to 25 employees. Reorganized the development team of six employees, plus contractors. Restructured and re-aligned the management team. Established key partnerships with Adobe, T-Online and other leading IT providers. Launched newly designed and featured platform in .net and certified products. Redesigned the webpage, and established professional marketing; and renamed the company from my-con to altenda, established a new brand and legally changed its form from JSC to Ltd. to prepare for integration into a holding structure.

1995-1996 NCR AG, Zürich www.ncr.ch
Project description: NCR Switzerland was downsized from 1800 employees to 900 employees due to a new strategic orientation after the spin-off from AT&T. Served as a board member deeply involved in this process and achieved the turnaround on target. Led the Sales & Marketing organization, including P&L. Led the restructuring committee that reconstituted the sales organization. Turned around the unprofitable NCR sales and marketing organization; implemented a new global product strategy and portfolio and achieved turnaround in 6 months with sales of $131 million, including major deals with banks and retailers.

1990-1991 Siemens AG, Munich www.siemens.de
Project description: Restructured the German Sales & Marketing organization and helped establish the Eastern German sales organization. Introduced IT support (laptops) to the German sales organization, and integrated the processes of European (SIEMENS) and US (ROLM) organizations.

Corporate Finance and Mergers & Acquisitions:

2005 Acquisition of a Software company

Project description: Market and competition analysis, advise to the acquirer.2004 IT company in the airline industry Project description: Spin-off of a IT subsidiary in the airline industry.

2004 Secunet PLC, Essen www.secunet.com
Project description: Prepared and accompanied the sale of the stock majority from RW TüV to Giesecke und Devrient as a board member.

2003 Acquisition attempt of a IT product firm

Project description: Evaluation of the value and the strategic fit, due diligence, finally cancellation of the project.

1991 Siemens AG, München www.siemens.de
Project description: Involved in the retransfer of former combine properties in cooperation with the trust institution.

Further services:

• Strategy adjustments at altenda and AT&T
• Sales optimization at AT&T, iT_Security, Andersen Consulting
• Post Merger Integration at iT_Security PLC
• Team building at altenda, iT_Security und AT&T